Your expertise deserves a brand that matches
Branding & website designer for New Zealand service businesses
Hi, I’m Kelly — the designer behind Creative Box.
I specialise in branding and website design for New Zealand service-based businesses who want to stand out as the obvious choice.
Whether you’re a tradie, consultant, or in the wellness space, I create strategic brands and websites that are clear, easy to navigate, and built to convert.
No fluff — just clear, effective design that helps the right clients say yes.
When your DIY brand doesn't cut the mustard anymore
You've built a successful business through quality work and great relationships. But your brand? It's still that Canva logo, the weekend website, and colours that don't quite match.
Sound familiar? Most businesses hit this wall, the DIY brand that got you started is now holding you back. It looks a bit inconsistent, maybe feels amateur, and worst of all? You're losing clients to competitors who just look more professional, even when you do better work.
But here's the good news: it's fixable. Let's sort it out together.
Strategy first, then design
Here's what makes my approach different:
Figure out what makes you different
Before touching design, we do the clarity work. We figure out your actual positioning. What makes you different? Who's your ideal client? What your brand should be communicating?
Build a brand that proves it
Once we know what makes you different, I translate that into cohesive visuals that work across every touchpoint ie. branding, custom illustrations, website design.
Become the obvious choice
The result? You stop competing on price and start attracting clients who recognise your expertise and don't blink at premium pricing. Your brand finally matches the quality of your work.
Kind words from clients
"Kelly has been a big part of the look and feel of Roam from day one. She has done brand work and more recently created my website. I find Kelly extremely great to work with. She is friendly, professional and prompt. Kelly has been able to really understand how I've wanted my business to come across and has been able to translate my thoughts into reality!"
Brad Simpson, Roam, Napier
Kind words from clients
"So glad I put my trust in Kelly to refresh my businesses branding, she listened to what I needed and managed to get out what was in my head 100% and it looks fantastic. Kelly's communication was admirable, and I knew exactly every step she was taking all the way which was appreciated. I wouldn't hesitate in recommending Creative Box."
Sharyn Mead, Petal Passion, Cambridge
Kind words from clients
“Kelly is an absolute dream to work with. She can take all your ideas, pull them together and create a cohesive design that is perfect. An absolute breeze to work with and I would highly recommend her."
Hannah Porter, Bear & Moo, Hamilton
Four ways to work together
Brand Strategy & Identity Design
We'll figure out what makes you different, then build your complete brand identity—logo, colours, templates, guidelines. You'll finally look as good as the work you do.
Custom Website Design
Strategic website design for businesses with established brand identities who need their online presence to match.
Branding & Website Package
The complete transformation—strategic brand design plus custom website that brings your business to life online.
Graphic Design & Illustrations
For businesses that need design support beyond the brand identity. From packaging to marketing materials—keeping your brand consistent across everything you create.
Not sure whats working or where to start?
A Brand Audit answers these questions.
We'll take a strategic look at your current brand, identify the gaps and opportunities, and give you a clear roadmap forward.
You'll walk away knowing exactly what's holding your brand back and what needs to happen next to fix it.
Why work with me?
Here's what two decades have taught me: pretty logos don't solve business problems. Strategy does.
I start with strategy instead of aesthetics, that's why my clients don't just get brands that look professional. They get brands that attract premium clients and support business growth.
My approach is collaborative, clear, and refreshingly free of design jargon. And I don't disappear after launch, your success matters beyond the project.
Recent work
Vital Body Therapy
Wellness Industry
From DIY brand & website to premium brand—simplified booking experience & increased client inquiries. Read more
Maddox Photography NZ
Photography & Tourism Industry
From DIY to strategic design—website now converts visitors into tour bookings & print sales. Read more
Sage Intuition
Wellness Industry
Rebranded with new ecommerce website—enabling new product launches & ongoing business growth. Read more
Free clever rebrand checklist
Thinking about a rebrand but not sure where to start?From figuring out if you actually need one, to designing your new brand, to rolling it out across all your touchpoints... there's a lot to think about. Get my free checklist and I'll walk you through the whole process step-by-step, so nothing gets missed and you launch with confidence.
Ready to build a brand that works as hard as you do?
Ready to dive in? Book a free 20min discovery call and we'll talk through your goals and get the ball rolling!
Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand
ABOUT
A Waikato graphic design studio helping ambitious, growing New Zealand businesses become the obvious choice in their market through strategic branding & websites.
GET IN TOUCH
kelly@creativebox.co.nz
0272468761
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