Back to Blog

Learn the meaning behind 9 key colours in branding

As part of any design project, there is always a discussion about colour, in particular what colours the business wants to use to represent itself.Now believe it not, this can be a huge conversation, as colour can mean a lot of things, because how it evokes so much meaning. And as Marketing101.com says“Around 85% of consumers believe colours are the biggest motivator while opting for a product. In addition, around 92% of consumers consider visual identity as the most persuasive marketing facto...

Design tips for your social media posts

Hi friends, how are you! I hear often that one of the biggest struggles small business owners have, is not only what it post on social media but how to put them together. So I've put together some quick design tips for my DIYers and those wanting to get their social media posts looking sharper....

Ever wondered why some brands just *feel* right?

Ever wondered why some brands just feel right? It's not about picking your fave shades (sorry, pink lovers! 😜 I know, I know, I'm one too ). It's about choosing colours that tell YOUR unique story.Your palette should:• Reflect your brand's personality • Speak to your target audience • Embody your purpose and values Ready to see some examples? Scroll down to check out 4 businesses I've been working with that have nailed their brand colours....

How to create and use your brand colours

Colour is a powerful tool in branding that can significantly impact how your business is perceived. When used effectively, it can make your brand more memorable and evoke specific emotions in your audience. I'm excited to share some key tips on this topic with you✖︎ Tip 1. Brand FocusedBefore choosing a colour palette for your brand, consider things like:• It ties in with your brand identity• Understanding what emotions colours can evoke• A balanced colour palette of primary, secondary...

What is a favicon?

Your website favicon is the little brand image on your internet browser tab.It sits on the left hand side of the webpage name ( aka the title tag ).This little branding morsel gets forgotten about a LOT. For most reasons, people don't know what it is.If you don't have your own favicon uploaded it will look like a weird 3D box. All you need is a PNG file ( the file with the transparent background ) of your logo. Your brand mark, initials, or symbol will work even better for this one. And simply u...

Where do you start with a business rebrand?

When a client makes contact with you, you want them to feel fantastic right?!So it’s super important that our branding is hitting the mark and really connecting with your clients. But sometimes the thought of re-branding can feel a bit overwhelming... cue where do I even start?!? I hear this often, so to help make re-branding feel a whole lot simpler for you, I have this 'The Big Rebrand Guide', for your eager hands to get on.It steps you through the following key things...• why you might be...

Learn how to use your logo variations

Hi friends! We've all watched the DIY makeover home shows, where the novice designers get crucified by three judges for placing a teeny tiny armchair in a large empty space. Having a versatile set of logos in your branding is kind of the same thing... but honestly not as scary, I promise.You might of heard the terms primary logo, secondary, brand mark, etc etc - these all refer back to the different types of logos variations you can get from your designer. They each play a pretty cool part in ca...

Free printable card for Mother's Day

This girl just turned 12 last week... in business years that is. Every year I think I won't make a song and dance about it. But as it rolls around, I really can't believe another year has rolled over. And I'm forever grateful for it. Anyway, thank you for being here, being part of the adventure, the referrals, and the love and because its Mother's Day around the corner, I've made you this wee FREEBIE card. One you can print out and give to your Mum ( or someone who is pretty special )....

How to come up with a business name

Coming up with a business name can be the first stumbling block when starting a new business or rebranding. Creating the business name “Creative Box” in fact took me ages. And it was hubby Nat that thought of it.  "Creative" because I was going to create bold creative designs for my clients, and "Box" because of our last name Boxell. Those who don't know my last name, kindly think it's because I’m a box of creative goodness, which I secretly not so secretly now love.Here are some easy...

How to increase sales on your website

Business Chicks owner and author of 'The New Hustle' Emma Isaacs calls it "removing the peas", which means ridding your workplace of any annoyances... ie. those small irksome things that get in our way of enjoying our everyday tasks.Today, I thought we'd uncover the annoying so called "peas" that can lurk around in our websites preventing sales... and see how we can make our websites run like a smooth polished sale making machine....

My favourite business card trends

Some might argue the humble paper business card is a dying breed, but I firmly believe they still serve their function. They are the easiest and most natural form of networking and promotion. As we proved during the covid times we are sociable people, we actually like being amongst the company of other humans. And one of the best ways to market your business is chatting with people ( aka networking ), and what do we always need a generous supply of? Thats right, the humble paper business card.Th...

Why do I need different variations of my logo?

I thought today I would explain why it is handy to have different versions of your logos in your visual branding and what they are useful for. Having several variations of your logo gives your business flexibility to show up consistently across all platforms making you easily recognisable. Below I run through the different variations and where you can use them......

How do you know if it's time to rebrand?

Your brand is the sweet face of your business, and over time things change - your industry, market trends, and even your own growth. These might be signalling that it's time for a delicious refresh. But how do you know if it's time to rebrand, though? Let's unwrap the key indicators to consider, one delightful layer at a time.1. Looking outdated: The first indicator that it might be time for a rebrand is an outdated visual identity. If your logo, colors, and overall design elements look old and ...

What is branding?

Well my friends, branding is like the whole personality of your business... it is what makes your business easily recognisable to your clients and they can identify you by your visuals, your messaging and everything you do. If you get all all your branding done correctly, put in practice exceptional customer service and systems and of course have a great product or service ( obvs! ) you can can create loyal fans. These are customers that love you, that are loyal ambassadors, buy your produc...

11th birthday and the lessons I’ve learnt

Well friends, Creative Box is 11 this month. Have I learnt a lot... yesssss... a whole lot... but not the normal business study stuff, the real hard resilient and mindset stuff. Recently, I've had conversation with other business owners, my coach, some lovely design students about what helps, what I've learnt and what I'm STILL working on...1. 'Comparison is the thief of joy' - it's an oldie, but I swear by it, comparing will suck every ounce of happiness out of your bones, so...2. Just be you.....

My favourite signage styles for 2023

The time came when a client wandered down the left side of our house, past Nat's work van into the depths of the carport probably never to be seen again... I thought I must really get a sign for my office. I thought it was obvious my clients would see me smiling and waving from my office, but I soon realised people get nervous turning up to new places to talk with people about topics they are a little unsure about. And the best thing to do, was to get a nice business sign to help people fee...

How to market your business

Starting your business from scratch can be scary and quite daunting, I remember those days too. But after 10 years I've a little black book now of marketing ideas for your business which I thought would be great to share.Some will work fantastically great for you, some won't, but feel free to choose the ones that might:Website ( with great SEO )Industry based online directoriesLocal markets & exposNetworking groupsSocial media ( post, comment, engage )Join Facebook groupsMy Google Business P...

How to create a mood board

Creating a mood board can be very useful prior to creating your business branding. I find it helps the client really pinpoint want they really like in terms of fonts, colours, imagery etc. So what will feel like a jumbled mess in their head is actually a distinct style that they didn't realise they had, as there is always a common thread running through every Pinterest board created by my clients. This part is actually a lot of fun!WHERE DO YOU START?I find Pinterest is the best place to create ...

Key things to remember when designing your logo

Designing your logo for your business doesn't have to be overwhelming at all. In fact if you keep it real simple and follow a few key things they whole process can be quite fun and your logo will be great representation of your business for sometime.Here are some key things to remember when designing your logo for your business:CHOOSING THE NAMEOften the hardest part of the logo but very important. A good brainstorm session will help you get all your ideas out on paper. Things to keep in mind wh...

How to increase the traffic to your website

Have you wondered why your website, even after it has been built beautifully with ultimate functionality and SEO preparation, hasn’t got more traffic coming to it and a better search page ranking? I hear you, I did too! Because besides all those magical things there are other additional ingredients you can or possibly need to add to the secret sauce of being ranked on the first page. If you are a nerd like myself, I’ve enjoyed watching my website climb through the pages over the years. ...

How to communicate to your customers you've re-branded

Exciting news about your business re-brand. It's always refreshing having an update of your business branding, it's like having a big spend up on your wardrobe or a nice new haircut... you feel like a million bucks!Once the work is done its really important to not only update all your marketing channels such as your website, social media pages, email newsletter and business card etc but to tell your customers. We want to save them any confusion and share the re-brand journey with them, as they a...

FOR YOU Floral Free Print

How are you?! Geez 2020 has been one helluva year hasn't it?! So I've been working on this big bunch of flowers print just for you. It's an A4 size print. And all you need to do is follow the link below to download the file and hit print. Take care x...